About Us

Founded in 2010, our mission is to:

1. AI
4TH HURDLE AI is the convergence of artificial intelligence
and medical communications to support HCP Omi-Channel
Content.

2. PARTNER
We partner with pharma, diagnostic, and medical device
clients to engage and educate healthcare professionals &
payers on potential treatment options for their patients
.

3. OUR DIFFERENCE

We are the only life science Ai consultancy merging real world

evidence + omni-channel content to support peer to peer education.

4. MEDICAL DIRECTORS

Our Medical Directors for each therapy area, are either board certified or were a former medical director of an tier 1 payer insurance plan including Aetna.

5. FOURTH HURDLE DEFINED

According to a citation from Pubmed, Fourth Hurdle. Two decades ago Australia introduced an Assessment of value as a prerequisite for adding new medicines to its national formulary as a fourth hurdle process after a drug is assessed for safety, efficacy, quality. 

Citation

Health Aff (Millwood). 2013 Apr;32(4):778-87. doi: 10.1377/hlthaff.2012.1058.

Tel: 123-456-7890

ADDRESS

4THHURDLETM 

4660 La Jolla Village Drive

La Jolla, Ca 92121

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