Founded in 2010, our mission is to:
4TH HURDLE AI is the convergence of artificial intelligence
and medical communications to support HCP Omi-Channel
We partner with pharma, diagnostic, and medical device
clients to engage and educate healthcare professionals &
payers on potential treatment options for their patients.
3. OUR DIFFERENCE
We are the only life science Ai consultancy merging real world
evidence + omni-channel content to support peer to peer education.
4. MEDICAL DIRECTORS
Our Medical Directors for each therapy area, are either board certified or were a former medical director of an tier 1 payer insurance plan including Aetna.
5. FOURTH HURDLE DEFINED
According to a citation from Pubmed, Fourth Hurdle. Two decades ago Australia introduced an Assessment of value as a prerequisite for adding new medicines to its national formulary as a fourth hurdle process after a drug is assessed for safety, efficacy, quality.
Health Aff (Millwood). 2013 Apr;32(4):778-87. doi: 10.1377/hlthaff.2012.1058.